PastBehavior
See what happened. Find what’s next.
PastBehavior studies what companies have actually done to find opportunities for your business, then helps you act on them.
Research
Historical studies of specific business questions, built from what companies have actually done.
Browse all research →What We Know
Findings that repeat across multiple studies, including where the evidence agrees, conflicts, or changes by context.
Explore what we know →Recent research
- Fieldwork / 053 · Market Structure & Value CaptureWhen the Seller Brings the CustomerWhen a marketplace prices seller-sourced demand separately, sellers start valuing demand and the rest of the platform as two different products.PDF
- Fieldwork / 052 · Market Structure & Value CaptureEquity Follows DemandHistory suggests customer equity follows demand the buyer already controls more than it creates new demand.PDF
- Fieldwork / 051 · Distribution & Channel DesignWhen the Commitment Becomes CurrencyHow committed budgets can steer purchases onto marketplaces without necessarily changing how companies buy.PDF
- Fieldwork / 050 · Scaling & OperationsWhich Humans Can a Company Remove?Nine companies reduced a human service customers had noticed. What separated the ones who got away with it was not the technology, and not the cost.PDF
Before guessing, look at what happened.
Companies have already tried versions of the problems you’re trying to solve. We find the relevant examples, understand what happened, and use them to identify what you might do next.
- 01Where could our next revenue stream come from?
- 02Who could distribute this for us?
- 03What partnership model has worked elsewhere?
- 04What should we build next?
- 05Which customer segment are we missing?
- 06How have others built an owned audience?
- 07What operating model has scaled?
- 08How have companies responded to this market shift?
How it works
01
Past behavior
What companies actually did, and what happened after.
02
Insight
What the evidence says about how this really works.
03
Opportunity
Something specific your company could go after.
04
Action
The decision, and the work to make it real.
Finding it is only the beginning.
When the work reveals an opportunity, PastBehavior can stay involved to track it, decide what to do, or help make it happen.
Signal
See it earlier.
Continuously track what companies, competitors, customers, and markets are doing, and identify changes or opportunities worth paying attention to.
Advisory
Decide what to do.
Turn the evidence into a recommendation, strategy, partnership model, product direction, revenue opportunity, or other response.
Operator
Make it happen.
Work alongside the company to execute, particularly where the opportunity involves partnerships, distribution, revenue, growth, or owned audience.
Signal → Decision → Execution
Where specialized domain or functional expertise is needed, PastBehavior works with experienced operators and partners. Our role is to identify the relevant precedent and opportunity, assemble the right judgment around it, and help move it toward an outcome.
We do the work before we ask for the meeting.
Sometimes that means a report. Sometimes a map, prototype, database, strategy, or tool. The format depends on what makes the opportunity easiest to see.
- 01Report
- 02Map
- 03Prototype
- 04Tool
- 05Database
- 06Playbook
- 07Strategy
What companies do leaves evidence.
PastBehavior connects those fragments to find opportunities worth acting on.
Opportunity → Action
PastBehavior
What should you do next?
Start with what happened before.
PastBehavior finds opportunities and helps companies act on them.
Explore the work →